Independent Practice
Oldmark Studio
My own design & development practice, running alongside my product design work. As the sole designer and developer, I take on end-to-end web and product projects for early-stage founders — from brand identity through to a shipped, maintainable product.
My role
- Sole designer and developer on every engagement — brand identity, UX/UI, frontend build, and post-launch iteration.
- Run the full process solo: client conversations, design decisions, implementation, and delivery.
- Typical delivery window: two to three weeks from first brief to a shipped, live product.
Process
01
Understand
Start with the problem: the users, the constraints, and what success looks like. No assumptions.
02
Design
Wireframes, flows and high-fidelity UI in Figma, reviewed with the client until it is right.
03
Build
Frontend development or no-code delivery depending on the stack. Pixel-perfect, responsive, fast.
04
Optimize
Post-launch audits, A/B testing, and iteration based on real usage.
Skills & tools
Development
Web development
Designing, building and maintaining complete websites end-to-end.
Design
App design
End-to-end UX and UI for web and mobile, taken through to handoff.
Design
Design systems
Tokens, component libraries and documentation that scale with the product.
Design
Prototyping
Clickable prototypes for user testing and stakeholder demos.
Optimization
UX audits & accessibility
Reviews against usability heuristics and WCAG 2.2, with concrete fixes.
Tools I use most
GeminiClaudeCursorWebflowWordPressFigma
GoldfishSelected projects
01 · Brand identity · Web design · Copywriting
NO20
A luxury floating home in the Stockholm archipelago.
Key decisions
- Pulled the color palette directly from the location itself — dark forest green, night-black water, and the muted sage of reeds and juniper — instead of a generic brand palette.
- Paired a classical serif for headlines with an airy sans-serif for body copy, mirroring the brief: historic form with modern comfort.
- Built mobile-first, since roughly half of visitors arrive on mobile, with touch-optimized navigation throughout.
Outcome — Shipped in three weeks from brief to launch, delivered bilingually in Swedish and English.
02 · Web development · Redesign
Sea4You
A redesign for Sweden's Targa boat dealer.
Key decisions
- Rebuilt the site around a component library specifically so the (non-technical) client team could add new boat models and update content themselves, without needing a developer for every change.
- Focused the redesign on a clearer, more modern visual expression that matches the brand's quality positioning, without a full re-brand.
Outcome — The client now maintains and extends the site independently — new listings and content changes ship without developer involvement.